The Importance of Local Search

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Have you ever been in a bind and quickly Googled: “Restaurants near me”, “Colorado Springs Hotels” or any phrase along those same lines? If you have you understand how amazing local search is. A quick search, perhaps even a search in Google maps, and you are on way to physically interact with your goal.

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Source

Many people using the internet to find shoes aren’t interested in looking at them - they want to try them on. By using geographically constrained search terms your customers find what they are looking and they make sure it is close to them. If you haven’t optimized your website for local search you could be missing out.

Here are 5 reasons local search is so important

  1. 50% of local search on mobile devices equate to in store visits within one day.
  2. 34% of local search on computers equate to in store visits within one day.
  3. Nearly 80% of consumers use the internet to find local information.
  4. Over 60% of consumers prefer digital advertising with local information.
  5. Roughly 18% of local searches performed on mobile lead to a sale.

What can I do to improve my Local SEO?

Make sure you have a completed profile on Google My Business. This simple process places your business hours, phone number and directions within Google search results. Next make sure you are creating locally focused content and using local keywords in your on-page SEO efforts. This includes doing research on good local keywords as placing them within your content as well as the meta data search algorithms use to sort search results.

It is also a good idea to find good quality websites within your area that can backlink to your site. These include your local Chamber of Commerce, Rotary Clubs, and other city based databases that can help show Google and other search sites how well connected your website and brand is to your local community. I recommend linking back to them as well to better establish your credibility.

Really the key to local search is to be as connected to your community as possible. Partner with sites and organizations you want to be affiliated with. Write meaningful relevant content that people are actually searching for. Be as authentic as you can and you’ll find local search becoming a great source of web traffic for your business and brand.