Dealing with the Digital DIY Dilemma

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We talk a lot about the digital DIY dilemma. In fact we just wrote this blog article last week.

DIY projects are all the rage these days, but DIY should be left alone when it comes to your business.

Now, I don’t see an issue with all DIY projects. In fact my wife and I have been building our own DIY headboard. We started 3 weeks ago. Given the current rate of progress we hope to be finished by early November.

Our headboard isn’t mission critical. It will serve no function other than to add charm and aesthetic to our internal decor. We can afford to take our sweet time. If it doesn’t turn out perfect, that is okay. At this point, our cost is mostly in time and what we’ve spent at a Habitat for Humanity Restore. Since it is a DIY project that makes sense.

We could have bought a premade quality headboard and been finished, but we wanted to make something that was ours. A noble endeavour for certain.

I see this same logic bleed into business. This is worrisome.

I can understand how it happens. Starting a business is a labor of love. In the beginning, time is your biggest asset. DIY, in many respects, is a great option. Until it isn’t.

The issue, as I see it, is businesses hold onto their DIY websites for far too long.

As business grows and time tightens a DIY website gets left to atrophy. Without time and attention a DIY website is no longer a value add, in fact, it can become a liability.

As we discussed in last weeks article. Security is often the first thing to be left off the to do list. Updating all the themes and plugins is cumbersome. Why bother right?

Adding an SSL encryption is important, but, how do I do that? The intent to secure a DIY website is a guarantee. But the proof is in the pudding. Almost 60% of WordPress sites are out of date.

In fact many things get left behind on DIY websites. Information is not updated. Design standards are not kept up. This is especially true if the DIY website was designed before the explosion of mobile devices.

Websites today must be up-to-date, secure and mobile friendly. All those requirements become a tall order when the website is DIY. This is why 98% of DIY websites fail. source

We live in a digital era. I often argue that websites are the new brick and mortar of business. Customer’s first interaction with businesses is on the web. Whether it is social media or search people begin their business relationships online.

We’ve touched on these facts before.

A professional, clean website is an investment. Not a cost. It is also a necessity for businesses in this digital era.

If you are stuck in the digital DIY Dilemma I encourage you to work with a professional. Build an engaging and well designed website. The benefits will outweigh the costs. Your business will thank-you.